WHat do you do?
The Paleta Group is a consultancy with multiple business divisions, touching on issues relating to sustainability and waste reduction - but not simply in physical products. Sure, we work on food and agricultural issues like increasing arable acreage and rooftop agriculture, reducing restaurant pre and post consumer waste, but we also strive to reduce waste in vocational and career pursuits, so individuals don't waste their time or waste their lives. If you don't see the category that applies to your project, just get in touch and let's chat.
What does 'paleta' mean?
'Paleta' is a Spanish word most often used for popsicle...BUT, in the same spelling it means a shipping pallet, an artist's palette, and is indicative of one's flavor or tasting palette. Generally, if you're going to carry something, you'll do so on a paleta. And that's why we picked it. A paleta is a versatile workhorse, carrying an artist's paint, a sommelier's memory, a chef's discernment, or a bunch of heavy stuff. If it comes to design, infrastructure, flavor or style, you'll definitely need a Paleta of some kind. And we love that it also means popsicle. We love popsicles.
Frequently asked question
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